Privacy Policy

Effective (last update): 06 Jul 2025

Introduction

This Privacy Policy sets forth the data collection and data processing practices and principles we employ at CheeseBerries Ltd (the “Company”), incorporated under the laws of New Zealand, with its registered address at 63B Barr St, Dunedin, New Zealand.

At CheeseBerries, we respect and care about your privacy. This Privacy Policy explains the kind of information we collect, how we use it, share it, and the measures we take to secure your information in relation to our mobile applications ('Applications' or 'Apps'), related services ('Services'), and our website.

BY INSTALLING OUR APPS ON YOUR MOBILE DEVICE, OR WHEN YOU ENTER, CONNECT TO, ACCESS, OR USE THE APPS OR OUR WEBSITE, YOU ARE AGREEING TO THE TERMS AND CONDITIONS OUTLINED IN THIS PRIVACY POLICY. THIS INCLUDES CONSENTING TO THE COLLECTION AND PROCESSING OF YOUR INFORMATION, AS WELL AS THE USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES ON YOUR DEVICE. IT'S IMPORTANT TO NOTE THAT IF YOU, OR YOUR LEGAL GUARDIAN IF APPLICABLE, DO NOT AGREE WITH ANY OF THE TERMS STATED HEREIN, YOU SHOULD NOT INSTALL, ACCESS, OR USE THE APPS. IN SUCH CASES, WE KINDLY REQUEST THAT YOU PROMPTLY REMOVE THE APPS, AND ANY ASSOCIATED DATA, FROM YOUR MOBILE DEVICE.

This Privacy Policy has been structured to comply with the requirements of the following legislative frameworks:

  • General Data Protection Regulation of the European Union (“GDPR”);
  • Children's Online Privacy Protection Act of the United States (“COPPA”);
  • California Consumer Privacy Act (“CCPA”).

Information We Collect

Our main goal in gathering information is to ensure a secure, efficient, and personalised experience for you, providing services and features tailored to your needs and preferences.

we collect User Analytics Data: For our Android apps on the Google Play Store, we gather usage data. This may include non-personally identifiable app usage statistics, device ID, session numbers, in-app purchases, app launches, geographic locations, user counts, session lengths, app updates, and operating systems. We do not amalgamate this data in a way that would knowingly identify you. For our iOS apps on the App Store, we do not collect this information.

We may employ third-party service providers for storing this analytics data. We carefully select these providers to ensure the data is securely stored, considering the technical and organisational security measures they implement.

How We Use the Information We Collect

  • To track personally unidentifiable usage statistics and use these analytics to improve the quality of our Apps and games
  • To find if a new user is acquired from our advertisements
  • To monitor and improve the Services
  • To perform analyses of the behaviour of our users
  • To measure user demographics and interests
  • To describe our services to third parties such as advertisers
  • To analyse how and where best to use our resources and to serve you a better and relevant advertising experience on our Apps provided by third-party advertising companies.
  • To provide in-App advertisements directly served to you by us (“Internal Ads”). These Internal Ads are provided based on your usage of the Apps.

Data Processing Principles

At CheeseBerries we understand the value of your privacy and how it is important to you, and we are committed to respect your privacy. We follow the commonly accepted fundamental privacy principles when we process your information:

  • Our goal is to collect only the minimum data that we need to deliver any services to you.
  • We aim for full transparency on how we use your information to comply with legal or other lawful purposes and respect your privacy.
  • We make sure we only use your information for the purposes you have given us permission for.
  • We make sure we do not store your information for a longer period than necessary.

Legal Basis of Processing

In the collection, use, storage, and processing of your information, we adhere to several legal bases outlined in this Privacy Policy:

  • Consent: Our primary basis is your consent. We use your personal information as per the consent you provide. You have the right to withdraw this consent at any time by reaching out to us at [email protected]. If you choose not to give consent for your personal data use, we might be unable to offer you the full scope of our services. Nevertheless, you can still access and use certain parts of our website and related services without sharing your personal data with us.
  • Contractual Necessity: We use your information as necessary to fulfill our contractual obligations and provide services to you. This is based on the contractual relationship we establish when you use our services.
  • Legal Requirements: In certain situations, legal obligations in the countries where we operate may mandate the processing of your personal data. For instance, we may need to comply with legal requirements, court orders, or respond to lawful requests from regulatory bodies or law enforcement.
  • Legitimate Interests: We also process your information based on our legitimate interests, which include:
    • Enhancing and improving our services.
    • Strengthening the security of our Apps and information systems.
    • Gaining better insights into how our Apps and games are used and interacted with by users.

In relying on legitimate interests, we always consider and balance any potential impact on you and your rights. Should your rights outweigh our legitimate interests, we will cease to use your information, unless another legal basis permits us to continue processing.

How We Handle and Share the Information We Collect

At CheeseBerries we understand, we treat all information we collect as confidential. While we generally do not share your information with third parties, there are specific exceptions:

  • Advertisements: We collaborate with third-party ad networks to display advertisements in our Apps. To facilitate targeted advertising, we may share certain information with these third-party advertisers, ad networks, and ad platforms ("Advertising Entities"). These entities might collect both personal and non-personal information within our Services, such as device identifiers, types, brands, models, network types, language settings, and IP addresses. They may also gather non-personal data about advertisement performance, including the frequency and duration of ad views and click-through rates.
  • Legal and Regulatory Compliance: In certain circumstances, we may disclose your information in response to legal processes like subpoenas, court orders, or other legitimate governmental requests.
  • Collaboration with Affiliates and Third Parties: We might share your information with our business partners, external consultants, auditors, and collaborators, as well as with some employees and independent contractors who need this information to assist in providing our services. We mandate strict compliance with this Privacy Policy from all parties and regularly educate them on the importance of your information.
  • Service Providers: We engage third-party vendors for services like analysis, demographic studies, and market research to enhance our understanding and development of services. This includes providers that perform analytics services. We only share the necessary information for these vendors to deliver their services, and they process this data under our instructions and in compliance with this Privacy Policy. We carefully select service providers based on their data protection practices and adherence to applicable laws, including the GDPR. These vendors may be based in the United States, the European Union, or other jurisdictions.

We are committed to ensuring the privacy and integrity of your personal information and only sharing it under these specified conditions.

Third-party Websites and Services

The Apps may contain links to other websites and online services, including third-party advertisements. If you choose to click through to one of these other websites or online services, please note that any information you may provide will be subject to the privacy policy and other terms and conditions of that website or service, and not to this Privacy Policy. We do not control third-party websites or services, and the fact that a link to such a website or service appears in the Apps does not mean that we endorse them or have approved their policies or practices relating to user information. Before providing any information to any third-party website or service, we encourage you to review the privacy policy and other terms and conditions of that website or service. You agree that we will have no liability for any matters relating to a third-party website or service that you provide information to, including their collection and handling of that information.

Data Retention Periods

We will not keep your data for any longer than is necessary in light of the reason(s) for which it was first collected. You can always request that we suspend or remove your personal data by writing to [email protected]

Contact Us

If you have any questions regarding privacy while using the Apps, please contact us via email at [email protected]